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(1913)
PRADA MILANO DAL 1913
2024.
Study.
10 min.
I.
II.
III.
IV.
V.
I. What is the Prada brand
1 min.
II. BRAND HISTORY OF PRADA
1 min.
III. Evolution of style and aesthetics
1 min.
IV. FASHION ICONS
2 min.
V. A look into the future
1 min.
Music by Soft and Furious
Intro.
1 min.
I.
What is the Prada brand
and prestigious Italian fashion enterprises. It is renowned for its stylish and quality products that have won
the hearts of millions of fashion lovers around the world.
founded Fratelli Prada in Milan, Italy. In the early days, they manufactured and selling leather goods such as handbags, wallets and gloves. However, even then,
there was clearly the special aesthetics and unique design of Prada's products, which attracted the attention
of customers. Over the years, the company expanded
its product range by adding shoes and accessories,
and also began to create clothing collections for men
and women. This allowed Prada to become one
of the leaders in the world of fashion and elegance.
At the beginning of his journey in 1913, Mario Prada
The Prada brand is one of the most famous
The history of this brand goes back more than a hundred years, during which it has come a long way from a small family company to an international fashion empire.
Mario Prada
The history of the Prada brand is a beautiful and fascinating story
of the formation of a family business into an international
fashion empire, which continues to delight its fans
with magnificent collections every season.
The history of the Prada brand
is a beautiful and fascinating story
of the formation of a family business into an international fashion empire, which continues to delight
its fans with magnificent collections every season.
Brand building.
1 min.
II.
BRAND HISTO-
RY OF PRADA
in Milan, Italy. It initially focused on the production
of leather goods such as handbags and wallets. Quickly gaining popularity for its unique aesthetics and superior quality, the Prada brand began to expand beyond Italy.
took over the company and brought new ideas to its development. She decided to emphasize women's
fashion and create a completely new image for the brand.
In 1978, Miuccia Prada, Mario's granddaughter
In 1913, Mario Prada founded the company
The history of the Prada brand begins in 1913, when Mario Prada founded Fratelli Prada
in Milan, Italy. At that time, it specialized
in the production and sale of leather goods
such as bags, wallets and gloves.
Miuccia Prada
Previously known:
Despite its humble beginnings, the brand
quickly gained a reputation for its high quality
and superior design. Unique models attracted customers from all over the world, and the very name "Prada" became a symbol of elegance
and luxury.
Prada's collections became extremely popular not only in Italy but also abroad.
expansion in the international market. Prada boutiques opened in New York, London and other major cities around the world. The brand's collections attracted special interest from fashion magazines and celebrities, thanks to their bold design and unconventional materials.
In the 1980s, the Prada brand actively began
Today, the Prada brand is one of the most
successful companies in the fashion industry. The brand's products are sold all over the world, and collections are regularly presented at major fashion shows. The influence of the Prada brand on global fashion can hardly
be overestimated: its designers not only create new trends, but also inspire other designers with their original ideas.
This partnership has led
to even greater success
and international recognition.
line called "Miu Miu", which became popular among the younger generation. It offered an alternative style combining innovation and classic design.
In the late 1990s, Miuccia Prada introduced a new
From humble beginnings
to global recognition
The history of the Prada brand is characterized not only by its original design and high quality products, but also by its global influence on the fashion industry. From the very beginning of its existence, the brand has strived
to become internationally recognized and successful.
The history of the Prada brand
is characterized not only
by its original design and high quality products, but also by its global influence on the fashion industry. From the very beginning of its existence, the brand has strived
to become internationally recognized and successful.
The history of the Prada brand
is characterized not only by its original design and high quality products, but also by its global influence on the fashion industry. From the very beginning
of its existence, the brand has strived
to become internationally recognized
and successful.
Brand Development.
1 мин.
III.
Evolu-
tion of style
and aesthe-tics
Prada, initially specialized in the production of Italian leather shoes. However, over time, the company expanded its collection to include clothing, accessories and perfumes.
Prada came about in 1978, when Miuccia Prada, the second generation of the Prada family, decided to relaunch
the company. She presented a new collection of women's clothing, which was characterized by originality
and innovative approaches to design.
The first key stage in the development of the brand
The Prada brand, founded in 1913 by Mario
Patrizio Bertelli
Patrizio Bertelli, who became her husband and a key partner in the company's development. Bertelli brought his marketing and management expertise to the brand, helping Prada become one of the most successful companies in the fashion industry.
In 1985, Miuccia Prada met with designer
Bertelli brought his marketing and management expertise to the brand, helping Prada become one of the most successful companies in the fashion industry.
experimenting with materials and shapes. The collections presented bold color combinations, unusual fabric textures and original solutions in cut.
In the 1990s, the Prada brand began to actively
in the late 90s and early 2000s. Prada started using new technologies and innovative materials such as nylon
to create its collections. This created a lot of interest among customers and also helped the brand to expand
its presence in the international market.
The next stage of the brand's development came
The company actively utilizes digital technology in its campaigns and collections, and continues to experiment with new materials and design techniques.
Key stages of brand evolution
Fashion Influence.
2 min.
IV.
FASHI-
ON
ICONS
The famous collections
and Prada designers
The Prada brand has become one of the most recognizable
and prestigious brands in fashion. And its success cannot but be attributed
to the famous collections and talented designers who have worked under
the umbrella of this brand.
"Minimal Baroque" collection. The collection was presented in spring 2011 and caused a real furor in the fashion world. Its main feature was the original frames of glasses made in the Baroque style. It was something new and incredibly stylish.
One of the most famous iconic Prada's
The glasses from the "Minimal Baroque" collection immediately became popular with celebrities and fashionistas from all over the world.
which was presented in 1984. It was with this collection that a real revolution in the fashion world began. Until then, nylon was used only for sports jackets, but Prada decided to use it to create fashionable and stylish clothes.
Another legendary Prada collection is "Nylon",
It was a real breakthrough,
that immediately appealed
to fashion lovers.
who have worked under the Prada brand. One of them is Miuccia Prada, the founder of the brand. Her work epitomizes elegance, innovation and impeccable style. Her collections have always been characterized by original solutions and the highest quality.
Talent should be recognized as well designers
who joined the team in 2015. He brought a fresh take
on the classic Prada style, creating bold and experimental collections. Simons' work has helped the brand stay relevant and popular.
Another of Prada's key designers is Raf Simons,
Raf Simons
Бренд Prada стал одной из самых узнаваемых и престижных марок
в сфере моды. И его успеху не могут не приписываться
знаменитые коллекции и талантливые дизайнеры,
которые работали под эгидой этого бренда.
The Prada brand has become one
of the most recognizable
and prestigious brands in fashion. And its success cannot but be attributed to the famous collections and talented designers who have worked under the umbrella
of this brand.
Predestination.
1 min.
V.
A look into the future
One of the key factors in the successful development
of the Prada brand is the constant introduction
of innovations and the pursuit of perfection.
The company actively explores new technologies, materials and designs to stay at the forefront
of the fashion industry.
The brand is actively developing
cooperation with young
and talented designers.
with sustainable materials and production processes. The brand is aware of its responsibility to the environment and aims to minimize its negative
impact on nature.
The company is actively experimenting
use of resources are the key principles that guide Prada.
Use of organic fabrics, recycling and efficient
the company supports the careers of emerging fashion designers and provides them with a platform for self-expression. It is not only a way to support new creators, but also to refresh with fresh ideas and views on fashion.
As part of the Prada Generation program,
Innovations and prospects
brand development
Despite all the achievements, the company does not rest on its laurels and constantly analyzes the trends of the fashion industry to be one step ahead of the competition.
2024
Prada's future promises to be exciting and innovative,
while maintaining its signature style
and inimitable elegance.
(1913)
I.
II.
III.
IV.
V.
Несмотря на все достижения,
компания не останавливается на достигнутом
и постоянно анализирует тренды модной индустрии, чтобы быть в шаге от конкурентов.
Prada's future promises to be exciting and innovative, while maintaining
its signature style
and inimitable elegance.
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